These three dominate small-team CRM shortlists. Here’s how their pricing compares in June 2026.
Entry pricing, side by side
| CRM | Free tier | Cheapest paid | Most-popular tier |
|---|---|---|---|
| Zoho CRM | 3 users | Standard $14/seat | Professional $23/seat |
| Pipedrive | None (trial) | Essential $14/seat | Advanced $29/seat |
| HubSpot | 2 users | Starter $15/seat | Professional $100/seat |
Zoho and Pipedrive tie at $14/seat for paid entry. HubSpot’s free tier is the best zero-cost start, but its first full sales tier (Professional, with sequences and automation) is $100/seat — a big step up.
What each does best
- Pipedrive — the cleanest, most sales-focused pipeline UX. Reps adopt it fast. No free tier, but cheap to start.
- Zoho CRM — the best feature-per-dollar, especially inside the wider Zoho ecosystem. Free for 3 users.
- HubSpot — the strongest free tier and a true all-in-one platform (sales + marketing + service), at a premium once you reach Professional.
The mid-tier reality
Most small teams settle on the mid (“most-popular”) tier once they need automation. There, the gap widens: Zoho Professional ($23) and Pipedrive Advanced ($29) stay affordable, while HubSpot Professional ($100) plus its $1,500 onboarding fee is a different budget entirely.
Bottom line
For pure value, Zoho. For sales-rep usability, Pipedrive. For a free start and an all-in-one platform, HubSpot. Compare them head to head — Pipedrive vs HubSpot, Zoho vs HubSpot, Pipedrive vs Zoho — and total your seats in the cost calculator. Snapshot June 2026; verify on each vendor’s pricing page.